Our Approach – B2B Marketing

We are passionate believers in the importance of applying expert knowledge in B2B marketing.

The challenges set by our B2B clients are some of the most complex and taxing but also the most rewarding to solve. B2B marketing involves, after all, the interaction of one group of smart people with other groups of smart people.

Our expertise includes

• Knowing how organisational decision-making takes place and business relationships develop. We understand how marketing strategies can be better aligned with business customer behaviour whether at Board level in a FTSE 350 company or in a small newsagent on the High Street
• Understanding how to evaluate business needs states to help clients see their business markets through a completely different lens. We have spotted opportunity and inspired innovation when clients have run into the brick walls of product or service ‘sameness’.

Some examples of what we have achieved for our own customers – our clients

• We have identified profitable market sectors for prospect development for clients, having sized different markets and scoped opportunities.
• We have helped clients develop completely new ways of looking at their markets, developed propositions and new customer offers, evaluated and prioritised them with a schedule for bringing them to market. And scaled the opportunity and provided the input into the business plan
• We have helped clients with detailed plans for service improvement to enhance relationship development with senior decision makers in FTSE 350 companies and professional specialists in international blue chip enterprises
• We have helped clients to figure out how to retain and develop SME customers by providing strategic and tactical ideas based on the critical drivers of SME behaviour in their market sector
• We have helped clients maximise their use of integrated marketing communications and focus their messaging on meaningful benefits across the customer decision-making unit