Consumer products and services marketing

We strongly believe that in the current environment, marketing people have to regard all consumers as valued customers – whether they are buying small products or large service contracts – if they are going to successfully retain their brand’s market share. That means the role of brands is to focus on what their customers really want and need and delivering that well.

Our expertise includes

• Understanding how to take existing complex data sets of consumer information, distil them into the essence of what they mean for market and consumer dynamics and – often with a small focussed piece of new research – use that as a base for developing future ideas and strategies
• Knowing how to develop integrated communications strategies with compelling brand ideas and messaging targeted to impact behaviour.
• Bringing together the right mix of research, advanced analytics and business strategy skills to deliver major insight programmes which identify brand growth opportunities and practical marketing strategies.

Some examples of what we have achieved for our own customers – our clients

• We have helped a leading packaged goods brand create a global framework that identified regional and global growth opportunities and strategies for improved marketing efficiencies and effectiveness
• We have improved the effectiveness of integrated communications to target customers of a service brand by helping re-align brand messaging to customer expectations from individual media channels
• We have helped a global brand re-invigorate a partnership strategy that builds on the strengths of the customers’ perceptions of that brand into the future. We also demonstrated how to best leverage existing partnership properties to maximise impact
• We have developed innovation initiatives for an international packaged goods brand where the category had become commoditised and was losing perceived value among loyal customers
• We have helped an international financial services brand help their customers meet challenges created for them by the recession.