The increasing impact of the business intermediary
Reading Time: 3 minutes We’re seeing the business intermediary as an increasingly important influencer in brand choice. That’s because they are…
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We work with clients across B2B and B2C to help them develop concepts into winning products and services that deliver sustainable, profitable growth. The key to our approach is to create an iterative process that builds, rather than kills off, great ideas. How do we do this? First and foremost, we bring a combination of senior consultants, sector knowledge and practical, intuitive methods of talking to real people in your target market, in their language. Then we add a bit of spice; we challenge your concepts before we evaluate them, applying our multi-sector experience. Click here to see our guide. It’s only a guide and we adapt our approach to your specific needs and commercial frameworks. Please get in touch if you’d like to know more.
Reading Time: 3 minutes We’re seeing the business intermediary as an increasingly important influencer in brand choice. That’s because they are…
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Reading Time: 2 minutes Remember March 2020? Kantar conducted a survey to see how the looming pandemic was shaping the perception…
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