Our Client Portfolio
Providing clients with worldwide expertise across B2C and B2B markets.
Whether global or local, or operating within business or consumer markets, we have helped our clients to grow profitably using insight-based strategies.
Our sector experience includes FMCG, healthcare, financial services, telecoms, technology services, utilities, travel, music and media.
Clients we’ve helped include Johnson & Johnson, Visa, Coca Cola, Zurich, Lloyds Banking Group, Expedia, Brother and Global Radio.
The fundamentals for creating growth strategies for B2B and B2C companies are often similar and we believe that businesses within one market can learn from the other.
- To build an effective strategy, it is crucial to understanding the customer decision process for each business type and its market.
- Stakeholders and customers are often hard to reach, meaning communication needs to remain professional and efficient.
- When recruiting for research, communication should reflect the relationship you hold with your customers.
- Commercial and technical language is often loaded with unnecessary jargon, meaning a strong understanding of your category and a fresh perspective is vital.