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Growing pains

Posted: May 13th, 2020

With brands under relentless pressure to grow by reaching new demographics, geographies, and categories, it’s easy to…

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Beyond NPS – driving a business forward with practical, tangible insights

Posted: February 20th, 2020

For many large organisations, insight is a function embedded in the structure of the business. However, if…

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Cracking Insight

Posted: January 24th, 2019

Q: What do cryptic crossword solutions and killer insights have in common? A: Once discovered, they’re blindingly…

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A Swiss Army Knife for Strategy Planning

Posted: October 16th, 2018

Solving strategic problems through connecting data from different sources Last month, I spoke at EARL *, which is…

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What does meaningful stakeholder buy-in really mean? A Rainmakers CSI viewpoint

Posted: October 3rd, 2017

Creating relationships to fuel enduring, profitable growth Quite rightly, most briefs we receive ask about how we…

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So, you’ve got a great concept but how do you evaluate it?

Posted: July 24th, 2017

We work with clients across B2B and B2C to help them develop concepts into winning products and…

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How are people feeling in these uncertain times, and what are the commercial implications?

Posted: July 21st, 2017

  The UK is in a state of flux, we all know that.  But, what does this…

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Is your brand inflation proof?

Posted: May 3rd, 2017

With inflation pushing 3% and wages flat lining, what are the implications for brands?  Our latest trends…

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Playing to win

Posted: March 7th, 2017

What’s the world of games got to do with growth strategies? There are the obvious things like…

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Getting more from your consumer data – A How-To Guide

Posted: November 16th, 2016

Clients often ask us: “How can I make more use of the data and insight I’ve invested…

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