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How to deliver a strategic brief

Posted: October 30th, 2020

Reading Time: 6 minutes #1 in our blog series on how to deliver a strategic insight programme At Rainmakers, we help…

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Building on your strengths

Posted: August 4th, 2020

Reading Time: 2 minutes In times of crisis it’s easy to forget what made you strong in the first place. Many…

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Growing pains

Posted: July 20th, 2020

Reading Time: 3 minutes With brands under relentless pressure to grow by reaching new demographics, geographies, and categories, it’s easy to…

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MetLife’s latest U.S. Employee Benefit Trends Study shows the impact of COVID-19 on employee stress

Posted: June 23rd, 2020

Reading Time: 2 minutes Rainmakers CSI advised MetLife for their 18th annual U.S. Employee Benefit Trends Study to understand how employees…

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Advice for insights leaders on how to influence your organisation’s strategic plan

Posted: June 12th, 2020

Reading Time: 6 minutes In market research and insight, we have long talked about the need to have a seat at…

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Beyond NPS – driving a business forward with practical, tangible insights

Posted: February 20th, 2020

Reading Time: 4 minutes For many large organisations, insight is a function embedded in the structure of the business. However, if…

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Cracking Insight

Posted: January 24th, 2019

Reading Time: 2 minutes Q: What do cryptic crossword solutions and killer insights have in common? A: Once discovered, they’re blindingly…

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A Swiss Army Knife for Strategy Planning

Posted: October 16th, 2018

Reading Time: 2 minutes Solving strategic problems through connecting data from different sources Last month, I spoke at EARL *, which is…

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What does meaningful stakeholder buy-in really mean? A Rainmakers CSI viewpoint

Posted: October 3rd, 2017

Reading Time: 2 minutes Creating relationships to fuel enduring, profitable growth Quite rightly, most briefs we receive ask about how we…

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So, you’ve got a great concept but how do you evaluate it?

Posted: July 24th, 2017

Reading Time: < 1 minute We work with clients across B2B and B2C to help them develop concepts into winning products and…

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