Cracking Insight

January 24th, 2019 by Martin Chan

Q: What do cryptic crossword solutions and killer insights have in common?

A: Once discovered, they’re blindingly obvious!

Anyone who enjoys cracking cryptic crosswords will understand that the solution is always irrefutable but that the journey to the answer can be mind-bendingly challenging.

Finding insights that define what a company or brand should do next involves the same level of brain-ache as cracking the most puzzling of crossword challenges.  How do we at Rainmakers CSI make sure we cut to the chase quickly and effectively to give our clients insight they can act on, without question?  Well, we use similar strategies and frameworks as crossword code breakers.

Here’s our insight finding checklist:

• Decode the problem
• Think laterally
• Apply wide knowledge
• Look beyond the obvious
• Use intelligence
• Think intuitively
• Step back and reframe
• Don’t settle for the easy answer
• Stress-test the solution
• Mine information sources and expert opinions
• Use experience and developed codes
• Enjoy the journey
• Most importantly, make sure the solution fits with the big picture

Click here to see our team of problem solvers.  And here if you’d like to find out more about how Rainmakers CSI can crack your insight conundrum.  We’d love to discuss strategies and tactics.

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