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How to run a landscaping analysis

Posted: April 26th, 2021

Reading Time: 5 minutes #3 in our blog series on how to deliver a strategic insight programme A structured guide to…

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How to define deliverables

Posted: February 1st, 2021

Reading Time: 6 minutes #2 in our blog series on how to deliver a strategic insight programme At Rainmakers, we help…

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How to deliver a strategic brief

Posted: October 30th, 2020

Reading Time: 6 minutes #1 in our blog series on how to deliver a strategic insight programme At Rainmakers, we help…

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Building on your strengths

Posted: August 4th, 2020

Reading Time: 2 minutes In times of crisis it’s easy to forget what made you strong in the first place. Many…

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Growing pains

Posted: July 20th, 2020

Reading Time: 3 minutes With brands under relentless pressure to grow by reaching new demographics, geographies, and categories, it’s easy to…

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Advice for insights leaders on how to influence your organisation’s strategic plan

Posted: June 12th, 2020

Reading Time: 6 minutes In market research and insight, we have long talked about the need to have a seat at…

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Cracking Insight

Posted: January 24th, 2019

Reading Time: 2 minutes Q: What do cryptic crossword solutions and killer insights have in common? A: Once discovered, they’re blindingly…

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A Swiss Army Knife for Strategy Planning

Posted: October 16th, 2018

Reading Time: 2 minutes Solving strategic problems through connecting data from different sources Last month, I spoke at EARL *, which is…

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Playing to win

Posted: March 7th, 2017

Reading Time: 1 minute What’s the world of games got to do with growth strategies? There are the obvious things like…

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