George is an experienced mixed-method Consultant who has led strategic research projects for clients across a range of sectors, including Financial Services, Beverages, and Consumer healthcare. As well as keeping up to date with the latest quantitative methodologies, George is also one of our more experienced qualitative researchers.
“My favourite thing about Rainmakers is how we always reach for the commercial “what’s next?”. First, we immerse ourselves in the world of our clients by asking the right questions of stakeholders and customers. Then by combining deep category experience and strong analytical thinking we build out the key strategic implications of the research findings.”