Peter Hutton

Senior Consultant

Previously Head of Market Research at BAA, QinetiQ EMEA, and Sony UK, Peter is a research and business analysis expert who loves unravelling data to identify opportunities for our clients to grow.

“Start with hypotheses. These can be logical extensions or leaps of faith, but have a framework. Then go wide, gather everything that could matter. Reflect and refine before applying creative thinking and rigour to the data. You’ll be surprised by the commercial opportunities that emerge.”

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