A highly experienced marketer, insight consultant and strategist, Sarah has worked client-side for Mars, Scottish Courage and Volvo, as well as holding executive positions at Cello Group and Insitas. She distils complex issues into clear recommendations.

“You can learn as much from other categories as you can from your own. Your customers don’t live in a silo, and neither does your brand. Get to know the whole person behind your customer if you want to truly motivate them.”

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