Consulting and insight services

Research and market intelligence that drives decisions.


As strategic insight consultants, we work with you to maximise the insight investment you’ve already made: interrogating existing research and data to unlock growth drivers and opportunities.

Primary insight

Our research programmes are designed to fill gaps in your insight and tackle business challenges that can’t be solved with your current data. We’re method-neutral and will always choose the best approach to deliver profitable growth.

We’ve developed the following tools and frameworks to provide structure, so we can cut through complexity and give businesses the clarity they need.

Our frameworks

Market Category Forensics Expand

This provides a view of your situation from every angle, allowing us to identify target groups and a strategic direction for innovation, expansion, channel presence and communication.

Brand Strategy GameBoards Expand

Using advanced data analytics, our Brand Strategy GameBoards help you map and size growth options and product innovation opportunities, allowing strategic direction to be captured in simple, intuitive visuals.

Brand Growth Model Expand

Our Brand Growth Model focuses on identifying your true assets, the new markets or categories that you could expand into, any brand stretch opportunities and what your levers and barriers to entry will be.

Global Market Clusters Expand

By uncovering consumer, shopper or customer fundamentals in each market, we’re able to group countries together, allowing you to leverage propositions, marketing strategies and communications on a larger scale and maximise your consumer focus and business efficiency.

Brand Positioning and Architecture Expand

By taking customer insights and market data, we identify opportunities for stretching your brand or category. We help you to develop motivating brand architectures, compelling propositions and successful pricing structures.