Beth Clayden

Senior Director, Brand Planning

Previously Director of Brand Strategy at Interbrand, Director of Planning at Publicis UK and Head of Research at Carlton TV.  Beth is a Brand Architect who gets to grips with your brand and category and pinpoints how you can become more profitable.

“Understand why your brand is bought, why it’s considered and why it’s not bought.  If you know why people nearly bought, you can work at the margin to bring more people on board.”

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