Colin Buckingham


Drawing on his senior leadership experience in global research and consulting, Colin is able to effectively assist world-leading companies in creating practical growth strategies for their brands. Previously CEO UK and CEO Global Business at WPP’s Research International, Colin was also International Marketing Director at AC Nielsen.

“Businesses are faced with the constant challenge of delivering more for less. Big leaps forward are marvellous when they occur, but they often come with an intense pressure to deliver consistent growth from your existing assets – whether by finding new customer segments or moving a strong brand into a new market or category.”

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Blog posts contributed by Colin Buckingham

Advice for insights leaders on how to influence your organisation’s strategic plan

Reading Time: 6 minutes In market research and insight, we have long talked about the need to have a seat at…


Growing pains

Reading Time: 3 minutes With brands under relentless pressure to grow by reaching new demographics, geographies, and categories, it’s easy to…