How to run a landscaping analysis
Reading Time: 5 minutes #3 in our blog series on how to deliver a strategic insight programme A structured guide to…LEARN MORE
Drawing on his senior leadership experience in global research and consulting, Colin is able to effectively assist world-leading companies in creating practical growth strategies for their brands. Previously CEO UK and CEO Global Business at WPP’s Research International, Colin was also International Marketing Director at AC Nielsen.
“Businesses are faced with the constant challenge of delivering more for less. Big leaps forward are marvellous when they occur, but they often come with an intense pressure to deliver consistent growth from your existing assets – whether by finding new customer segments or moving a strong brand into a new market or category.”