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Baber Ahmed

Senior Consultant



Baber is a highly experienced strategist with a background in innovation, proposition development and market research across a range of sectors – including tech, media, telco, FMCG and financial services. He leads projects in a highly collaborative manner and relishes helping clients to decide on their next move.  Baber is passionate about delivering the very best outcomes in everything he does, with our clients and in our business development initiatives.


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Blog posts authored by Baber Ahmed

The growing power of the intermediaries in the micro and small business markets

Reading Time: 2 minutes One of the trends we are noticing across the micro/small business sector is the rise of the…

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Blog posts contributed to by Baber Ahmed

Optimising the impact of primary research

Reading Time: 5 minutes #4 in our blog series on how to deliver a strategic insight programme A structured guide to…

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How to run a landscaping analysis

Reading Time: 5 minutes #3 in our blog series on how to deliver a strategic insight programme A structured guide to…

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Cracking Insight

Reading Time: 2 minutes Q: What do cryptic crossword solutions and killer insights have in common? A: Once discovered, they’re blindingly…

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